Sunday, 20 November 2011
ISP 3 - Dessa
3 weeks in a making of ISP 3 - "Supermarket". I redesign a local company called Dessa which is a food paste company. All their paste are made in fresh ingredient and it suitable for busy lifestyle like us. They have 17 dishes and it take couple of hours or minutes to make a traditional malay dishes. My creative direction is to modernize and make Dessa stand out than other brand in the supermarket. Simple logo, simple packaging and functional website for the viewer. I feel good cause it look simple but i feel i can do more. But went i feel like doing more, i feel like it too much. All the criticism is it my head everytime i designing something.
I can feel that, this ISP kinda unorganized for me. I finish my work last minute this time. I remember i always nearly done in the end of the 2nd week and touch up on the 3rd week. And now, it takes me a week to confirm my topic, maybe it takes another week to do it. Well, atlist i have 4 days to rest till thursday the presentation day. Morel of the story is to organize your project timing till the due date. Your life will be much more easier.
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